Provocation is in my DNA

I like the outlaws. The iconoclasts. Those people who - in their time - rarely make sense, only to later prove their prescience and cement their value in our societies. Toulouse Lautrec, Frida Kahlo, David Bowie, Nina Simone, Prince, Oliver Sacks. They burrow beneath the surface, listen to their instincts, hone true talents, design visions, and change how we live. 

 I believe we can make rebellion work for us.  

I'm a brand strategist and idea person with roots in qualitative research, and strategic workshop facilitation. I value deep thinking. I need to weave outside influences into my work. I enjoy making obscure connections. I like the outsider perspective. 

I work with people who want to bring nuanced insight into their brand/marketing/product development process. I have an international perspective and 20 years of varied experience across the breadth of consumers, categories, marketing and brand questions out there.

I've seen briefs, RFP's, and pitch decks of all shapes and sizes. I've worked with insight and marketing teams, agencies - big and small - and play well with others. I understand the ways of lean and large organizations. I try to keep it simple, thoughtful and engaging. I genuinely love to share ideas, talk and think, and inspire adults to act like kids - towards the collective goal of building something resonant. 

I work independently because I'm a relentless learner and have eclectic interests: I want to submerge in different worlds, meet and collaborate with varied people, create cool stuff, and stretch myself. Owning my time means I make the most of it.




From Montreal to Shanghai, we've designed comfortable and livable homes for families of all shapes and sizes. Cras justo odio, dapibus ac facilisis in, egestas eget quam lorem ipsum.


We have extensive experience designing interiors for restaurants and offices. Cras mattis consectetur purus sit amet fermentum. Cum sociis natoque penatibus et magnis dolor sit amet.



If you need your guests to have an unforgettable experience, the Hayden Collective will deliver. Vivamus sagittis lacus vel augue laoreet rutrum faucibus dolor auctor. Fusce dapibus.