When you need to dig into your category/competition/ users to fuel communications or product development. I conduct all manner of qualitative research from online communities to ethno's,and have a strong network of partners across data analytics and quantitive research.
When you need to corral and inspire stakeholders and partners to come up with key strategic ideas and activations. I design and run workshops that are both fun and to-the-point bc fun without action is kindergarten.
When you need to craft a point of view, internal mission video, personas/bring targets to life. With a vetted team of editors and producers, I write concepts, and create videos from original and found footage.
When you need to a perspective on the greater cultural waves, influences and signifiers that surround your product, your target, your category. I partner with semioticians to create a cultural framework that grounds your brand in the now, and gives an exciting view into the future.