‍ ‍ PROFESSIONAL CONVERSATION STARTER

What you see depends on how you look. I help you expand your view.

I’m a skilled outsider

In 30 years of running thousands of group conversations for Fortune 500 brands, teams and organizations, I know how to unpack what is un-said. And, as a middle child, I am quite comfortable bringing another perspective, and sitting with, if not, generating, a little productive friction. (Who me?)

I come from outside your business, listen, coax meaning out of the swirling data and dynamics, and help you develop ideas and solutions so you can move forward.

I simplify complexity so we can focus on what’s important

I make connections across disparate ideas so we can harness creativity and imagination

I create rapport so conversations can be honest, productive and propulsive

I'm a team coach, facilitator and qualitative researcher. I work with people who want to bring nuanced insight into their brand, marketing, innovation and organizational processes. I've seen briefs, RFP's, pitch decks and problem statements of all shapes and sizes. I understand the ways and challenges of lean and large organizations. I play well with others; aiming to keep it simple, thoughtful and engaging. I genuinely love to share ideas, and inspire adults to tap into what’s possible.

Your chaos doesn’t scare me. It inspires.

SERVICES

What I do

When you need to dig into your category/competition/ users to fuel communications or product development. I conduct all manner of qualitative research from online communities to ethno's,and have a strong network of partners across data analytics and quantitive research.

When you need to corral and inspire stakeholders and partners to come up with key strategic ideas and activations. When you want to share learning, new concepts and tools with your team. I design and run workshops that are both fun and to-the-point bc fun without action is kindergarten.

When you need to craft a point of view, internal mission video, personas/bring targets to life. With a vetted team of editors and producers, I write concepts, and create videos from original and found footage.

When you need a perspective on the greater cultural waves, influences and signifiers that surround your product, your target, your category. I conduct expert interviews and partner with semioticians to create a cultural framework that grounds your brand in the now, and gives an exciting view into the future.